Here is a short summary of the topics I'm interested in. Strong educational background in Marketing (M.Sc - Marketing from Lancaster University Management School, UK) and Computer Science gives me a competitive edge in my field of interest. Being a part of the American Marketing Association - SF Chapter, CBSi Cares, and CBS Women Networking Group gives me the opportunity to grow as an individual. My motto - never stop learning!
Digital Campaign Management
Tools: GAM 360, Workbench, Salesforce, Sharethrough, LiveIntent
I have experience in Independently managing complex display advertising campaigns for major clients. This also included in-house CBS campaigns on Apple News app. Conducting quality assurance tests and procedures on the display creatives to ensure adherence to ad specifications, is another exciting part of my job. I create reports to communicate campaign delivery and other relevant metrics like discrepancy reports and impression goals, to other cross-functioning teams.
Social Media Content Curator
Curate content for American Marketing Association - SF Chapter
At AMA-SF, I create evergreen content for their social media channels and reserach marketing topics.
I helped my previous organization reach some extraordinary audience outreach on social media channels.
Increased Twitter impressions by 65.6% and profile visits by 131.6%
Increased audience engagement on Facebook by 50%
Increased interaction on Instagram when Solomon Thomas of 49ers team promoted the organization
Graphic Designing
Tools: Adobe Illustrator, Canva
I designed marketing flier for Sereno Group and 10 Books A Home. This material was for the promotion of Sereno Group Palo Alto's "1% for good" campaign. This received an overwhelming response of over $50,000 as funds.
Strategic Marketing Planning
Perfect Execution
I am efficient in developing and executing a 360-degree integrated marketing campaign. I specialize in harnessing the power of social media and market analysis to boost customer engagement in innovative ways.
Marketing Communications
Tools: iMovie, Final Cut Pro
I create marketing videos for fundraising and organizations. Videos align well with the company's brand image and are innovative. I am also well versed in website management. The evidence of this can be 50% increased traffic in my previous employer's website (unique) visits.